Mobile Marketer will not publish Dec. 26
Mobile Marketer will not publish Dec. 26 in celebration of Christmas.
View ArticleWhat mobile's 2011 M&A activity means for 2012
Mobile marketing was the most active segment within digital advertising for mergers, acquisitions and investments in 2011, according to a new report from marketing and media investment bank Petsky...
View ArticleAre mobile marketing firms under threat from in-house acquisitions?
With big retail brands such as Walmart, Amazon and eBay making hefty investments to take their mobile marketing development and management in-house, where does that leave service providers?
View ArticleApple’s popularity threatens enterprise strategies for RIM, Microsoft
Apple’s mobile devices are making inroads into enterprise and government organizations, challenging Research In Motion, which used to have this market cornered but is increasingly finding itself...
View Article39pc of business owners access social networks on mobile: Forrester
Mobile and social go hand-in-hand for business-to-business marketers, according to a new study from Forrester Research.
View ArticleEmerson makes bigger push into mobile with new marketing campaign
Technology and engineering company Emerson's latest update for its ongoing “It’s Never Been Done Before” marketing campaign includes a much bigger commitment to mobile as the company looks to reach...
View ArticleArmstrong Worldwide exec: 4pc of traffic comes from mobile devices
NEW YORK – An Armstrong Worldwide executive at the Netbiscuits World 2012 conference said that the company is seeing four percent of traffic coming from handsets to the company’s mobile site.
View ArticleSmart devices transform B2B marketing: OgilvyOne
While much has been said about mobile’s effectiveness at helping consumer brands market to their audiences, the medium is also proving to be effective in supporting business-to-business marketers,...
View ArticleAmazon’s push notification service needs more than low-ball pricing
Amazon said this week that it is adding push notifications to its Web services for developers, reflecting the significant growth in the mobile application market and related services.
View ArticleNielsen expands mobile advertising and program measurement with NBCUniversal...
NBCUniversal participated in an exclusive pilot program with Nielsen to better understand how consumers watched the 2014 Winter Olympics across television, online and mobile.
View ArticleHow Apple's IBM partnership will help its consumer business
While Apple is known for constantly thinking ahead in terms of the consumer, the brand will put a bigger focus on enterprise through a new collaboration with IBM, with both companies hoping to...
View ArticleOffice Depot eyes adding mobile activity to rewards program
PHILADELPHIA - Office Depot sees potential for boosting its points-based loyalty program by allowing customers to earn discounts for performing certain actions with their mobile devices while shopping...
View Article3M’s Post-it app creates remote access for business parties
3M is digitizing its strong physical presence with the release of a mobile application, allowing users to capture images of their Post-it notes and share with friends or business colleagues.
View ArticleCitrix’s GoToMeeting watch app will spur wearables’ adoption in enterprises
Citrix’s move to make the GoToMeeting mobile application available on a new line of Android Wear smartwatches will boost wearables’ profile in the mobile-enterprise space.
View ArticleEBay, UPS in Monster’s push to mobile job hunters via Twitter
EBay, UPS and Geico are on the list of brands whose help-wanted notices will appear on Monster.com job ads on Twitter, part of Monster’s effort to win back recruiters who have turned to rival Web sites.
View ArticleBeacon networks grow as adoption accelerates
Beacon networks Mobiquity and InMarket continue to experience growth as marketers increasingly leverage beacons’ ability to precisely target location-based mobile offers and messaging to consumers.
View ArticleMarketers quickly embrace simplicity of Yo app
The quick success of mobile messaging application Yo with brands such as the NBA, Showtime and Sony Pictures is a surprise that highlights how a simple approach sometimes works best on mobile.
View ArticleFedEx delivers thought leadership for busy execs via mobile
In a reflection of how all types of content, including business articles, are increasingly consumed on a mobile device, FedEx Corp. is bringing its annual publication, Access, to mobile readers via a...
View ArticleHuman mind wired for marketing through storytelling, says Forrester analyst
NEW YORK – An analyst from Forrester Research at the company's Forum for Marketing Leaders stressed the importance of storytelling in mobile content and described key methods for success, including for...
View ArticleEBay’s discontinuation of specialty apps points to much-needed streamlining
Peer-to-peer digital retailer eBay’s decision to discontinue its specialty applications, including eBay Valet, showcases the need for marketers to offer one overarching app if they wish to streamline...
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